Indonesia’s e-commerce landscape welcomes a new player: Toco. Unlike major marketplaces such as Tokopedia and Shopee, Toco introduces a unique and simple concept — instead of applying a sales commission, it uses a “parking fee” system.
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Parking Fee Concept: Flat Fee Without Commission
Instead of charging a commission between 5–10% per transaction, Toco applies a flat fee of Rp 2,000 per transaction, regardless of the product’s value.
The philosophy behind this model is similar to paying a parking ticket at a shopping mall — whether you shop a little or a lot, the rate remains the same.
For sellers, especially those offering medium to high-priced products, this model is highly beneficial. For example, a product worth Rp 500,000 could incur a Rp 25,000 commission on major marketplaces, while on Toco, sellers only pay Rp 2,000. This means their profit margins are better preserved.
On the other hand, for low-priced items, the parking fee needs to be managed wisely. For instance, a product priced at Rp 10,000 may feel burdened since Rp 2,000 equals 20% of the selling price. Sellers of low-cost items may need to adjust their pricing strategy to stay competitive.
Read also: Sell using Plugo
Transparency and Simplicity for Sellers and Buyers
Another key advantage of Toco’s system is its pricing transparency.
The parking fee is only charged to sellers, not buyers. Consumers pay only for the product and shipping cost — with no hidden fees or deductions.
This model helps buyers clearly understand total costs while allowing sellers to calculate their net profit quickly and accurately.
New Opportunities for Indonesian SMEs
With its commission-free approach and transparent flat fee, Toco.id has the potential to become an alternative ecosystem for SMEs that have long been burdened by high marketplace fees.
The platform provides space for small to medium-sized sellers to grow without worrying about tight margins, while maintaining a shopping experience that is:
- Simple and user-friendly,
- Transparent with no hidden fees,
- Supportive of local products and independent sellers.
Conclusion: Simplify Your Selling Experience
The “parking fee” concept introduced by Toco.id is not only a unique innovation but also a strategic step toward creating a fairer and more efficient marketplace for Indonesia’s digital ecosystem.
For entrepreneurs seeking to sell online through a simple and transparent system, Toco.id is a promising new alternative worth trying.
