Alphonzus Widjaja, Chairman of the Indonesian Shopping Center Management Association (APPBI), recently stated that shopping malls are now reviewing the composition of their food and beverage (F&B) tenants. The goal isn’t to reduce the number of F&B tenants, but to create a better balance and maintain foot traffic throughout the day.
Currently, many malls only see crowds during lunch and dinner hours because they are heavily dominated by F&B tenants. Outside those times, the malls tend to be quiet. This has become a major challenge, especially after the pandemic and amid rising competition from e-commerce platforms.
The evaluation aims to ensure malls remain attractive destinations — not just for dining, but also for shopping, entertainment, and other experiences. In other words, the tenant mix needs to be restructured to be more diverse: not just F&B, but also fashion, lifestyle, entertainment, and other categories.
Alphonzus emphasized that there is no policy to restrict F&B businesses. Instead, APPBI wants to ensure fairer and more sustainable collaboration between mall owners and tenants. A mall that is only busy at certain hours is not ideal for anyone.
This initiative is expected to make malls vibrant throughout the day, offering visitors a complete experience rather than being seen only as dining spots.
Is your business ready to look more professional?
The shift in strategy by shopping malls shows that brands and tenants must adapt to stay relevant. One of the best ways to do that is by building a professional image through an official website. A well-managed website helps you reach customers, build credibility, and serve as an always-on information hub — even outside business hours.
SIMPLIFY is here to help you create a modern, SEO-friendly business website that supports your growth.
Contact SIMPLIFY today for a free consultation via WhatsApp at +628998706033 and discover the best website solution for your business.

