In 2021, Indonesia reached an important milestone in transforming the work culture of its State Civil Apparatus (ASN). Through the Ministry of Administrative and Bureaucratic Reform (PANRB), the government introduced the ASN Core Values BerAKHLAK as the fundamental values that must be adopted by all civil servants across the country. Alongside this initiative, the government also unveiled the official BerAKHLAK Logo, which is now widely used by ministries, government agencies, regional governments, state-owned enterprises (SOEs), and various public institutions.
For government institutions, using the official BerAKHLAK Logo is more than just a design element—it symbolizes a commitment to a professional, accountable, adaptive, and service-oriented work culture. To ensure consistent implementation, the government provides the official logo files along with visual identity guidelines for use across various communication media.
In the era of digital transformation, a government website serves as the primary face of public services. SIMPLIFY helps ministries, government agencies, regional governments, SOEs, and public organizations build professional, fast, secure, easy-to-manage websites that comply with government digital service standards.
Or save SIMPLIFY’s contact number for your future digital business needs here.
What Is the BerAKHLAK Logo?
The BerAKHLAK Logo is the official visual identity of the ASN Core Values, introduced through Minister of PANRB Circular Letter No. 20 of 2021 on the Implementation of Core Values and Employer Branding for the State Civil Apparatus. All Indonesian civil servants are required to implement the BerAKHLAK values as the foundation of their work culture in support of bureaucratic reform toward a World Class Government.
The name BerAKHLAK is an acronym representing the seven core values of Indonesia’s State Civil Apparatus: Service-Oriented, Accountable, Competent, Harmonious, Loyal, Adaptive, and Collaborative.
History of the BerAKHLAK Launch
The ASN Core Values BerAKHLAK were officially launched by the President of the Republic of Indonesia on July 27, 2021. This initiative aimed to unify the previously diverse organizational values used across ministries, government agencies, and regional governments into one national identity for all civil servants.
By establishing a common set of core values, the government expects every civil servant to share a consistent work culture in delivering public services, regardless of the institution in which they work.
The Philosophy Behind the BerAKHLAK Logo
The BerAKHLAK Logo features a simple, modern, and easily recognizable design. The use of uppercase letters in the word AKHLAK emphasizes that the seven ASN core values are at the heart of the government’s cultural transformation.
Its dominant red color symbolizes the spirit of change, integrity, courage, and dedication to serving the public. Meanwhile, its minimalist appearance makes the logo easy to apply across both digital and printed communication materials.
The Meaning of the Seven BerAKHLAK Values
The BerAKHLAK Logo represents the seven core values that every Indonesian civil servant is expected to uphold.
- Berorientasi Pelayanan (Service-Oriented)
Understanding and fulfilling the needs of the public, providing friendly, responsive, solution-oriented services, and continuously improving service quality. - Akuntabel (Accountable)
Performing duties honestly, responsibly, with discipline and integrity, while using public resources effectively and efficiently. - Kompeten (Competent)
Continuously developing professional capabilities, supporting colleagues’ growth, and delivering high-quality work. - Harmonis (Harmonious)
Respecting diversity, supporting one another, and fostering a positive and inclusive workplace. - Loyal
Upholding Pancasila, the 1945 Constitution of the Republic of Indonesia, protecting the institution’s reputation, and safeguarding official and state confidentiality. - Adaptif (Adaptive)
Responding quickly to change, embracing innovation, encouraging creativity, and taking proactive action. - Kolaboratif (Collaborative)
Building partnerships, encouraging contributions from various stakeholders, and maximizing available resources to achieve shared goals.
Why Is the BerAKHLAK Logo Important?
The BerAKHLAK Logo symbolizes the nationwide transformation of Indonesia’s civil service work culture. Consistent use of the logo strengthens organizational identity while reminding employees of the core values they are expected to demonstrate in their daily work.
A unified visual identity also enhances the professionalism of government communications, making official information easier for the public to recognize and trust.
Implementation of the BerAKHLAK Logo
According to Minister of PANRB Circular Letter No. 20 of 2021, government institutions are encouraged to internalize the BerAKHLAK values through various communication channels, including:
- Official government websites.
- Government social media platforms.
- Banners and billboards.
- X-Banners.
- Event backdrops.
- Presentations and briefing materials.
- Educational posters.
- Twibbons.
- Awareness and promotional videos.
- Internal documents.
- Civil servant training materials.
Consistent logo usage helps establish a unified work culture across ministries, government agencies, and regional governments.
Guidelines for Using the BerAKHLAK Logo
To preserve the integrity of the visual identity, organizations should follow the official guidelines issued by the Ministry of PANRB.
- Use only the official logo files.
- Do not alter the logo’s proportions.
- Do not rotate or distort the logo.
- Do not change the official colors.
- Do not add effects such as outlines, shadows, or gradients.
- Maintain the required clear space (safe area) around the logo.
- Use the logo in accordance with the government’s official visual identity guidelines.
Implementation on Government Websites
Government websites are among the primary channels for delivering public services in the digital era. Displaying the BerAKHLAK Logo on an institution’s website demonstrates its commitment to implementing the ASN Core Values while strengthening public trust in its services.
Beyond websites, the logo can also be applied to public service applications, internal dashboards, government information systems, and digital service portals to maintain a consistent organizational identity.
How to Download the BerAKHLAK Logo
The Ministry of PANRB provides the official BerAKHLAK Logo, visual identity guidelines, and supporting communication materials free of charge for use by all government institutions.
Download the Official BerAKHLAK Logo
Conclusion
The BerAKHLAK Logo is the official visual identity of the ASN Core Values, serving as the foundation of Indonesia’s civil service work culture. Its seven core values encourage civil servants to deliver professional, ethical, adaptive, and collaborative public services for the benefit of society.
By using the official logo together with the government’s visual identity guidelines, ministries, government agencies, regional governments, SOEs, and other public institutions can maintain consistent communication while strengthening the implementation of the BerAKHLAK work culture throughout their organizations.
Disclaimer: This article is intended for informational purposes only. All copyrights related to the BerAKHLAK Logo, ASN Core Values BerAKHLAK, visual identity guidelines, and official communication materials belong to the Government of the Republic of Indonesia through the Ministry of Administrative and Bureaucratic Reform (PANRB). SIMPLIFY does not provide the logo files directly or modify any official government assets. The official logo files and visual identity guidelines can be downloaded from the Ministry of PANRB’s official website.
