Lately, the terms Rohana (Rombongan Hanya Nanya – “Just Asking Group”) and Rojali (Rombongan Jarang Beli – “Rarely Buying Group”) have been buzzing around malls, marketplaces, and even business discussions. They aren’t fictional characters, but rather symbols of a real economic phenomenon: stores are crowded, yet transactions remain low.
They come, ask about prices, add items to their carts, even join live shopping sessions — but in the end, they don’t make a purchase. Not because they aren’t interested, but because purchasing power has weakened. Prices are rising, incomes are stagnant, and people have become more cautious. As a result, the decision to check out is often delayed or even abandoned altogether.
This phenomenon might seem amusing on the surface, but the underlying message is serious: consumer spending power is tight, and business owners — especially SMEs — are feeling the impact directly.
What can business owners do?
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Change how you communicate with customers. Don’t just wait for buyers to come; actively explain the value of your products.
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Offer education and information. Many potential buyers postpone purchases because they’re unsure. A website with articles, FAQs, or detailed product descriptions can help them make decisions.
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Build trust. Rohana and Rojali aren’t unwilling to buy — they just aren’t convinced yet. Trust can be built through a professional brand image, and one of the best ways to do this is through an official website.
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Diversify your sales channels. Don’t rely solely on marketplaces or social media. Having a dedicated business website makes your brand more credible and reassures customers when they’re ready to buy.
It’s time to have your own business website
If you want to reach more customers, build trust, and present yourself more professionally in the eyes of potential buyers, now is the time to create an official website for your business.
SIMPLIFY is here to help — from website design and SEO optimization to full maintenance — all in one seamless service.
Ready to build a professional business website?
Contact us for a free consultation via WhatsApp at +628998706033 and discover the best digital solution for your business.
